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The ever changing Google logo

Today Google will announce its plans for the future at a "can't miss" search event at the San Francisco Museum of Modern Art. I'm just kicking myself right now wishing I could be in San Francisco! Speculators say that Google's recent changes to their logo hint at what is next to come from the search giant. Today, when you go to type in the search bar the gray Google letters begin to fill with color as you enter in text. Is this suggesting that Google will be focusing heavily on real-time search results that change as you type? I guess we'll find out by the end of the day.

If you're an avid Google user there's no way you can miss the ever-changing Google logo on their homepage. It usually retains the same colors, but changes depending on the holiday or event. For Easter, the Google logo changed to include grass, eggs and an Easter bunny. For the 30th anniversary of the video game Pacman? An interactive Pacman game modeled aroung the Google logo (you can still play it here).

Whatever the day or event may be, Google has found a truly interesting way to engage it's visitors by modifying the logo. Most large companies would scowl at the thought of changing any of their costly and well thought out branding, especially on a day-to-day basis. Google changes the playing field and isn't afraid to take chances by doing so and even has a team dedicated to modification of their logo. I think more companies should follow in Google's foosteps!