https://www.cheriana.com/work daily 1.0 2018-10-27 https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2dde8b652deadcd29d7631/1512955669017/WEST-Panel042517.jpg Home - Career Transitions (Panelist) 04/25/17 Women Entering & Staying in Tech https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2de0aef9619a5b7c9026cd/1513033722681/SheGeeksOut-GoDaddy-050217.jpeg Home - Imposter Syndrome (Panelist) 05/02/17 She Geeks Out https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3170079140b743f5ab5a8f/1513189421798/Grace+Hopper+Master+FINAL+8x20+Inches.jpg Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2e1c9cec212d8655f0275e/1512971431293/2016_0719_Grace_Hopper_2016_2442.jpg Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2de5a8e2c483bdd9ffcc2e/1513033764755/DSC09297.JPG Home - Effective Communication (Moderator) 10/09/17 Women Entering & Staying in Tech https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31fe7c652dea4e8a2724a1/1513225883106/GoCentral-Mobile-Nav.gif Home Final mobile nav design https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31e21a4192022049c33fc0/1513218626361/sh-desktop-titlebar-as-nav.png Home Idea for utilizing title bar area for secondary navigation https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a2e15bae4966be66fd92cfe/5a2e15bde4966be66fd92d2e/1513211192555/06-Editor.png Home - Editor The GoCentral editor was the only app that adopted a dark UI void of any GoDaddy branding or global navigation https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a2e15bae4966be66fd92cfe/5a2e15bd71c10b8afedbc2e0/1513211142037/05-SEV.png Home - Search Engine Visibility GoCentral's SEO tool had a visual style all its own and only included a very long wizard flow sans any other navigation https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a2e15bae4966be66fd92cfe/5a2e15bc53450ab787e1db19/1513211069407/04-OLS.png Home - Online Store Also dubbed "dashboard", the online store was confusing and difficult to navigate around https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a2e15bae4966be66fd92cfe/5a2e15bcec212d8655ef6afc/1513210969925/03-GEM.png Home - GoDaddy Email Marketing Home The email marketing app was in an old branding style and had it's own unique way of navigating users throughout GoCentral https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a2e15bae4966be66fd92cfe/5a2e15ba8165f5d2743f2591/1513210852106/02-WebsiteBuilder.png Home - GoCentral Dashboard https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a2e15bae4966be66fd92cfe/5a2e15bac83025c41d109a17/1513210830095/01-Overview.png Home - My Account Overview This is the first page GoCentral users would see after logging in so eventhough it wasn't a GoCentral app it was also taken into consideration https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31eeab0d9297f799198d57/1513221814385/sh-desktop-columns.png Home A more traditional approach to categorizing the menu items https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31f64e71c10b2bb157cf9f/1513223783130/Shared+Header+-+Mobile+Preview+Mode+-+InVision+-+Edited.gif Home List view menu with bottom actions https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d160e4966b4841b1dfe5/5a31d282e2c4834184a7d4b6/1513214596969/Shared+Service+Personal.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d160e4966b4841b1dfe5/5a31d27fe2c4834184a7d439/1513214596558/Shared+Service+OLS.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d160e4966b4841b1dfe5/5a31d27e9140b73f73e40a5d/1513214594796/Shared+Service+OLS+v2.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d160e4966b4841b1dfe5/5a31d27b71c10b2bb1528542/1513214591276/Shared+Service+Business.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d160e4966b4841b1dfe5/5a31d27a085229c7f4b400c5/1513214590508/Shared+Service+Business+Plus.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31de57e2c4834184a99a62/1513217627771/sh-mobile-ols.png Home A look at the GoDaddy system in-app header styling which was not optimized for mobile devices https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31f7b424a6943e96283f9f/1513224121491/Shared+Header-+Mobile+-+Variation+07.gif Home Accordion menu keeping the global nav at top exposed https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31fd16ec212deac3478571/1513225532622/sh-desktop-OLSfinal.png Home Final design for Online Store plan on desktop https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31fcdd4192022049c7242d/1513225439245/IA-OLS+V9.png Home Final IA for Online Store plan https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d3d68165f59567a8b3be/5a31d3dc53450a022f796b9a/1513214941211/SEV+Navi+.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d3d68165f59567a8b3be/5a31d3dc9140b73f73e43df4/1513214940837/OLS+Navi.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d3d68165f59567a8b3be/5a31d3dcec212deac3417ce4/1513214941269/GEM+Navi.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a31d3d68165f59567a8b3be/5a31d3d69140b73f73e43d2d/1513214936071/vNext+Hamburger+Navi.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31f347e4966b4841b6f1df/1513222988503/sh-desktop-megamenu02.png Home Exploration into using a mega menu proved it to be unnecessary based on the amount of links in every plan except Online Store https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31de0ff9619aebe04e05f6/1513217561341/sh-desktop-ols.png Home The first set of user testing showed this navigation for the Online Store plan https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31be8b71c10b2bb14f4944/1513209546429/IMG_7267.JPG Home Sketch exploring secondary navigation https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2e16ca9140b7d491ca9d6e/1512969948633/settings-IA.png Home Wireframe for new proposed unified settings page https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31e6e0ec212deac3444989/1513219838692/Portfolio-Navigation-01+-+Edited.gif Home Secondary navigation idea on mobile https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31a9ec0d929762cf4d96f0/1513204212583/Flow-NoMatch-VerifyonGoogle.png Home An early verification on Google flow https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31a1ca53450a88db486478/1513202139282/UserTesting-GMB-Publish.png Home The publish to Google screen user testing provided valuable insights that changed our flow https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f662bc830253615bd395b/1513189805993/GMB+Create+or+Claim+Flow.png Home Initial user flow for integrating Google My Business into GoCentral https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31a5cf8165f5f917a49224/1513203233249/IMG_1937.JPG Home Sketch showing an idea for capturing service area information that aligns with an existing pattern in GoCentral https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a319247e2c4831c5bd53c65/1513198158275/Wire-GMB-NoMatch.png Home Card to show when no matches were found https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31928e419202f0fb8db4da/1513198227852/Wire-GMB-MultipleMatch.png Home Card to show when multiple matches were found https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31925d71c10b1b954749c6/1513198177432/Wire-GMB-OneMatch.png Home Card to show when one match was found https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31b6b19140b73f73df2930/1513207478922/GMB-BizType-Mobile.png Home Business type selection screen for mobile https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a317a6a53450ae3727bccda/5a318cd053450ae3727ffbc4/1513196852133/Screen+Shot+2017-12-13+at+12.25.05+PM.png Home - Google My Business Flow on Mobile https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a317a6a53450ae3727bccda/5a317f98e4966b0b6ed92593/1513197004800/GF-GMB-Flow.png Home - Get Found listing creation flow https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a317a6a53450ae3727bccda/5a317f3fe2c4831c5bd0e784/1513196907236/Screen+Shot+2016-04-04+at+4.07.14+PM.png Home - Google My Business Management https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a317a6a53450ae3727bccda/5a317c54c83025e273c4f1ed/1513196960907/GetFound-BizInfo.png Home - Get Found Onboarding - business info https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a317a6a53450ae3727bccda/5a317c4c24a694086ed1ae79/1513196969129/GetFound-Category.png Home - Get Found Onboarding - category type https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a317a6a53450ae3727bccda/5a317a9371c10b523673bb36/1513196935935/Welcome-Get+Found.png Home - Get Found Onboarding - business type https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/5a317a6a53450ae3727bccda/5a317a6b085229bad0fdee68/1513196879791/GMB-SendPostcard.jpg Home - Google My Business Verification https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a319d620d9297be3bc374ab/1513201055711/GMB-ManageListingFlow.png Home Unclaimed listing flow and management permissions https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31a07ae2c4831c5bd8fbd6/1513201803591/UserTesting-GMB-BizType.png Home The business type selection screen was tested to validate our hypothesis that users would feel confident in selecting the appropriate type for their business https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31aff5ec212da7596aa6a5/1513205755742/GMB-OnlineOnline.png Home Businesses that aren't local don't qualify for Google My Business so we redirected their focus to their organic SEO instead https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31b5a0c83025d81ddc1f2e/1513207206016/GMB-Biz-Review-Mobile.png Home Service area and storefront businesses are asked to review their info prior to publishing to Google for data quality https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a319f04c83025e273cd33eb/1513201418105/UserTesting-GMB-Card.png Home This screen was tested to see if users could differentiate between the Google My Business and SEO cards https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2e0a94ec212d8655ee04d6/1512966816800/202-category-selected.png Home After selecting a category in InstantPage, high quality stock images related to that vertical would appear in the background. https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3223abf9619aebe0569cd4/1513235376563/GoCentralOnboarding-03.png Home Step 3: Choose a design https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3221e424a6943e962cfcc1/1513234929010/GoCentralOnboarding-02.png Home Step 2: Tell us what your site is about and we'll give you free stock photos related to your industry https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2e096f419202de2ebbdfa4/1512966517327/MVP-Onboarding-Flows.png Home Exploring different user flows for MVP onboarding https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2e09f8c83025c41d0f2627/1512966680721/Screen-Shot-2017-07-16-at-9.00.05-PM.png Home Wireframes showing three simple questions in onboarding: 1) what's your site about? 2) what's your site name? and 3) where are you located? https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a321d39652dea4e8a2a8999/1513233725843/Color+in+Onboarding+-+Mobile.gif Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3223c0f9619aebe0569e95/1513235405043/GoCentralOnboarding-04.png Home Step 4: View fullscreen preview and start with this design https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3222200d9297f7991f9db9/1513234983656/GoCentralOnboarding-01.png Home Step 1: Tell us your site name https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a31bd5024a6943e961f4a2f/1513209300004/IMG_9705.JPG Home Early sketch looking into category picker in onboarding https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a321b48652dea4e8a2a5ccd/1513233287266/Color+Exploration+in+Onboarding.gif Home One variation tested to see 1) if users noticed the color bar at the bottom and 2) wanted to change the color of the designs at this point https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3219e0e4966b4841bb99cc/1513232875984/300-Generating+Site.png Home - Bringing the drop off down to 7% User testing to determine best layout for design gallery https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a321c1aec212deac34b06a2/1513233440346/710-color+picker+changed+v2.png Home - Color Exploration User testing to determine how and if users wanted to apply a color during onboarding https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f5afe0d9297922e024e41/1513052935095/facebookcreate-in-editor02.png Home Customization fields for a new Facebook Page https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f61d4e2c48396fe041939/1513054681875/facebook-update-confirmation.png Home Confirmation screen https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2def19e4966be66fd3d105/1512959777709/Podrick-First-Time-User-Flow-1024x804.png Home First time userflow for Facebook Page create and update https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2e010be4966be66fd67629/1512964369021/FB-UpdateFlow1-1024x728.png Home User flow for updating Facebook Page within GoCentral Dashboard https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f5c8be4966bdc78f81c00/1513053358758/facebookcreate-in-editor-launch.png Home After adding a social link section to their site, users would see a link to create a Facebook Page https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f53c70d9297922e013300/1513051085385/Social-Connect.png Home Social Connect was an existing GoDaddy app that allowed users to connect or create a Facebook Page, however, it was riddled with usability issues and lacked integration with GoCentral. https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2dee3fe4966be66fd3b078/1512959562102/Podrick-Fields1-1024x728.png Home Logic for input field display in Social Connect app (codenamed Podrick). https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f58300d9297922e01e3b1/1513052219767/Podrick-Issues.png Home Evaluating Social Connect issues https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f5dec0852293389a0dc0d/1513053688703/facebook-create-dashboard.png Home The final card design for GoCentral Dashboard was updated to pull in the user's logo or main image from their website. https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f59f3652deae394be7156/1513052667898/facebookcreate-in-editor.png Home After logging in, users were able to create a new page or select from existing https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2e0172419202de2ebac95d/1512964480010/Screen-Shot-2017-07-16-at-5.05.58-PM.png Home Initial wireframes: Facebook Page create flow outside of editor https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a2f609ef9619a81670b1144/1513054375138/facebook-create-preview.png Home After connecting to Facebook, users will see this screen if no pages are linked to their account that closely match their business name. https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a33718353450a1651942dad/1513321756806/gmb.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3376e88165f5e58a3abb89/1513354627121/facebookpage.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a335d868165f5e58a384c73/1513320903789/DSC09291.JPG Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a3374eb652dea7bc2b3c638/1513321720248/onboarding.png Home https://static1.squarespace.com/static/5a2dce34a8b2b073aefa85df/t/5a33728e71c10b467bd2cdc0/1513321740516/navi.png Home